The 60-Day Restaurant Launch Playbook

From locked doors to a waiting list — the exact runway we use to launch restaurants in Bengaluru.

Most restaurant launches fail quietly — not because the food is bad, but because nobody knew the doors opened. A great launch is 60 days of manufactured anticipation followed by one unforgettable week.

Days 60–45: Foundations

Lock your brand identity, claim your Instagram and Google profiles, and put up a 'coming soon' page with a WhatsApp waitlist. Photograph everything — the space under construction, the menu trials, the team forming. People love an origin story.

Days 45–30: The teaser engine

Start the countdown: three reels a week showing glimpses, not the full reveal. Begin geo-fenced 'something is coming to your street' ads around the neighbourhood.

Curate your influencer list now — 40 verified local food creators, tiered by reach, invited personally.

Days 30–7: Soft launch

Open quietly for friends, family and neighbouring businesses. This is your dress rehearsal: fix service gaps, tune the menu, and collect your first honest reviews before the crowd arrives.

Shoot your full content library during soft launch — you will never have an emptier, calmer kitchen again.

Days 7–0: Launch week

Influencer night on day one, public opening on day three, ad blitz running all week. Respond to every comment, every review, every tag — the algorithm and your future guests are both watching.

Then the real work begins: retention offers, weekly content and review building that turn opening-week energy into a full house every month.